POSITION: Head of E-Commerce
LOCATION: Shanghai, China
JOB TYPE: E-Commerce Operation/Management
COMPANY: European Apparel Company.
INTRODUCTION/OBJECTIVE:
Responsible for the company's e-commerce business in China. Grow sales while maintaining high profit margin, and continuously look for new business opportunities.
KEY RESPONSIBILITIES:
- Formulate and execute the e-commerce strategy. Grow sales revenue and manage online retail P&L.
- Lead and control the daily operation of the official website, Tmall store and other future new online channels.
- Build natural and paid traffic on all online channels by developing online marketing plan, online advertising and customer understanding.
- Build strong partnership and strategic collaboration with vending companies (ecommerce delegation, marketing, CRM, hosting, warehousing, delivery, etc.)
- Lead and drive strong integration between e-commerce and brand digital communication to maximize the synergy of online spending
- Keep improving the user experience by constantly improving store design and navigation, as well as optimizing merchandising
- Work with related colleagues and suppliers to optimize stock and warehouse management as well as delivery costs
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Understand retail Ecommerce market status, major players and suppliers to develop the new competitive workforce.
QUALIFICATIONS:
- Proven track record of e-Commence business management in China (fashion retail experience preferred).
- Experience in leading a cross-functional team including sales & marketing, supply chain/logistics and IT.
- Experience in e-commerce business and be able to define and make decision on key strategies such as product strategy, pricing, order fulfillment, vendor selection, etc.
- Previous project management experience including scope of project, define timeline and meeting milestone, is a plus.
- Strong leadership, shows passion and drive.
- Strong ability to make sound judgment and decisions and lead a diverse group of people.
- Excellent interpersonal, communication and presentation skills.
- Mature, assertive, persistent, independent, initiative and have an international perspective.
- Strong planning and organizing skills and a good team-player.
- Excellent command of both written and spoken English and Chinese.
