POSITION: Media Director
LOCATION: Shanghai, China
JOB TYPE: Digital Director
REPORT TO: VP/Sr. Director
COMPANY: The largest and fastest growing customer relationship marketing (CRM) agency
INTRODUCTION/OBJECTIVE:
The Director is a digital team leader, typically assigned to one large strategic account or several mid-scale/core clients. Primarily responsible for development of management and measurement frameworks to steer and monitor program progress and success. Acts as a digital media SME for internal stakeholders/client partners as well as key point of contact for cross-functional disciplines (SEM, SEO, Strategy, Creative, etc.). Client programs include data driven digital media campaigns and integrated multi-channel campaigns to successfully engage and influence consumers at each funnel stage. Contributes to product and business strategy. Typically direct team of 6-10 people.
KEY RESPONSIBILITIES:
The Director is a digital team leader, typically assigned to one large strategic account or several mid-scale/core clients. Primarily responsible for development of management and measurement frameworks to steer and monitor program progress and success.
- Acts as a digital media SME for internal stakeholders/client partners as well as key point of contact for cross-functional disciplines (SEM, SEO, Strategy, Creative, etc.).
- Client programs include data driven digital media campaigns and integrated multi-channel campaigns to successfully engage and influence consumers at each funnel stage. Contributes to product and business strategy. Typically direct team of 6-10 people.
Outcomes:
- Act as a Media SME and support growth/sales efforts
- Accounts net rev (forecast and actual)
- Accounts direct margin
- Accounts media growth
- Plan delivery
- Team advancement and retention
- Display of Thought Leadership/Expertise
Relationships:
Client/Partner Engagement Responsibilities (performs with limited oversight):
- Lead clients to build innovative Media programs, partnering with experienced digital marketers on the client side, including VPs, Directors, and Managers
- May own client relationship and communication, proactively engaging to communicate and collaborate
- Collaborates with internal stakeholders and external partners in proactive and effective manner; Acts as initial point of escalation for team when issues arise, engaging stakeholders
- Actively attends Partner knowledge sharing sessions, proactively representing company's voice with input and idea generation
- Contribute no fewer than three pieces of thought leadership each year, includes: Company blog/white paper posting, Media case study, industry trade article, Agency Knowledge Exchange Session presentation, and/or speaking at an industry event
- Consistently display a positive demeanor even in highly charged, contentious or emotional senior level interactions
Leadership & Team Management Responsibilities (performs with limited oversight):
- Provide proactive and constructive feedback to team members, inclusive of action plans for improvement
- Accountable for the successful development, growth, and contribution to career planning for assigned team members; Owns performance reviews
- Ensures productive relationships and a positive working environment by engaging with individuals in professional, competent, and confident manner
- Drives engagement across teams, creating a sense of "team" with open collaboration, recognition, and learning
- Provide proactive and constructive feedback to peers and senior leaders about work efforts and departmental/company initiatives
- Able to provide functional and industry guidance and oversight, as well as professional development mentorship to more junior team members
QUALIFICATIONS:
Skills:
- Proficiency within DSPs and Social Platforms (Facebook, Twitter, Google's DoubleClick Bid Manager, Amazon AAP, AOP) (Advanced)
- Proficient user of digital ads trafficking tools (DCM, Atlas, Etc.) (Advanced)
- Proficient user of Microsoft Office suite, especially Excel and PowerPoint (Advanced)
- Proficiency in Salesforce people management tools (Core)
- Digital media strategy and plan development (Advanced)
- Resource and people management (Core)
- Cross discipline coordination and management (Core)
- Policy and best practices contributor (Core)
Experience:
- Bachelor's/advanced degree from an accredited college or university
- 9-12 years' experience within digital media agency function and/or digital media vendor/ad technology platform
