POSITION: Web Analytical Manager
LOCATION: Shanghai, China
JOB TYPE: Web Analyst
COMPANY: The largest and fastest growing customer relationship marketing (CRM) agency
Position Summary:
We need a Manager to help to develop our website performance reporting and analysis practice. This person should have good communication skills and fluent in both English and Chinese. We're looking for someone with a dynamic personality that has come from an analytical background and has experience managing team members, who's looking for true ownership and a sense of pride in leading and developing a team in site optimization!
Position Responsibilities:
This individual will help us hire and train an analytical team to deliver world class analytical delivery work in web analytics for our clients in US and China markets through our China Operations. Initial training and project work will focus on digital campaign reporting and ad hoc analysis. As the team grows we will continually expand the areas of responsibility for the team. This is a great opportunity for someone at this level to take on increased management responsibilities, gain international experience and expand into web analytics.
More specific duties will include, but are not limited to:
- Help with hiring and training of Nanjing/Shanghai analysts
- Manage and mentor Nanjing/Shanghai analysts
- Manage the coordination and delivery of client projects
- Serve as primary Liaison between US and China analytics teams
- Handle multiple priorities and adapt to a fast-paced environment
- Implement a first-class reporting process and monitor the initial project deliverables
- Foster team building and knowledge sharing for the Nanjing/Shanghai digital team
QUALIFICATIONS:
- 6+ years in web analytical reporting and analysis with familiarity with website optimization campaign analysis as well as online A/B test and multi-variate test.
- Familiarity with one of site analytics platforms such as Adobe/Omniture, Google Analytics, IBM/CoreMetrics, WebTrends, etc
- Strong skills in Excel, PPT, SQL, Tableau (or similar visualization tool), R or SAS or Python
- Prior project and resource management experience
- Solid understanding of digital marketing, databases and database marketing principles
- Familiarity with DMPs, tag management platforms such as Telium, Ensighten, etc is a plus
- Experience with predictive modeling is a plus
- Knowledge about website tagging design, JavaScript and web technologies but JS coding is not required
- Experience with both onshore and offshore team is preferred but not required
- Prior experience living or working in China desired but not required
- High intellectual curiosity, drive, determination, self-confidence and persuasion skills
- Excellent communication and presentation skills
